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Aayenda-Logo-222.png

Project: Logo Design for a jewelry brand

Project date: 2021

Role: Freelance designer

Client: Future Brilliance

Tools used: Illustrator, photoshop

Aayenda is a nonprofit operating in Afghanistan that produces contemporary jewelry that reflects Afghan artistry. Their mission is to foster economic stability and empowerment for hundreds of Afghan artisans, especially women.

 

I was hired by Aayenda in 2021 to create a new logo. The brief requested a new look that reflected the modern nature of their jewelry and appealed to Aayenda’s primary target market, which is western women. I created a simple, contemporary logo inspired by the majestic mountains and precious gems of Afghanistan. I provided Aayenda with brand guidelines, including examples of ways to use color in the logo, which font types to use, and how to use the logo for different brand assets.

engravednew.jpg
BW-logo.jpg
final-logo2-min.jpg

STYLE GUIDE

Aayenda-styleguide.jpg

BRAND ASSETS

price-tag.jpg
Aayenda-Package2.jpg
aayeda123.jpg
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